Making AI qualification the product, and its cost clear

Bowtie finds and qualifies sales leads with AI. I turned qualification from a filter into the core flow, and made every credit's value visible before it's spent.

Company

Bowtie

Role

Contract product designer

When

Jun – Oct 2026

Problem

Bowtie's AI was its most valuable feature, but it sat behind a dense search tool, and every step spent credits before showing what you'd get.

My role

Lead designer on AI qualification, CRM enrichment and persona groups, from June 2026, as Salesbot became Bowtie. I worked with Bowtie's product lead in design syncs about twice a week, with the CEO on direction, and with engineering on handoff.

Shipped

Designs and working prototypes for CRM enrichment (handed off in September 2026), AI qualification, persona groups and qualify-then-review. Engineering builds from them.

Impact

Qualify-then-review came straight from a pilot customer's request. Bowtie's product lead called the qualification prototype awesome and said it was arguably better than the Figma in places.