Getting trade show leads from the booth to the CRM

Over four years I helped turn Popl from a digital business card into the platform sales teams run their trade shows on.

Company

Popl

Role

Product designer, web and mobile

When

2022 – 2026

Problem

Leads were getting lost between the booth and the CRM. Badges are thin, reps have seconds per conversation, and the setup screens didn't match what the system actually did.

My role

Product designer across the web dashboard and the mobile app since 2022, from concept to handoff. I worked with Popl's product lead and PM, the design system lead and engineering.

Shipped

Event Flows (June 2026), the new Leads page (July 2026), Field Manager and integrations (March 2026), new pricing (January 2026), a refreshed mobile app (October 2025), CRM insights and an AI recorder on mobile.

Impact

Event Flows became the base the rest of the platform is built on. Dynamic sync, follow-up emails and qualifiers, the AI recorder and creating a flow from an existing event all shipped on top of it between August and October 2026.